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Home · Advertising · Your Own TV Commercial
Your Own TV Commercial
If you've ever priced TV advertising, you know it can cost your business a small fortune. Spots in the nightly local news can run hundreds or thousands of dollars each. And just getting your TV commercial produced can take a full crew that may not be able to work with you for weeks to come.Much of this is changing as cable TV goes digital, providing hundreds more channels in town after town. Cable TV is selling commercials, lots of commercials, and they're almost always much cheaper than what you would find on broadcast TV.
Lots of one and two-person production companies are popping up. Some are run out of bedrooms.
Don't immediately figure that these little guys don't know what they're doing. My experience is that many are former TV station and ad agency employees who got tired of the corporate scene and decided to start their own home-based business.
You can save money by planning ahead and keeping your commercial simple.
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