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Home · Advertising

The Fundamentals of Advertising

The Small Business Administration (SBA) can be a valuable source of information and financing for small businesses. Much of that information is now available online, including this on the fundamentals of planning an advertising campaign:

Ask yourself the following four key questions when planning your ad campaign:


What do I want my advertising to accomplish?
Who should my advertising speak to?
What should my advertising say?
What advertising medium should I use?

Continue reading » Comments (0) 29.03.2007. 13:48

Your Own TV Commercial

If you've ever priced TV advertising, you know it can cost your business a small fortune. Spots in the nightly local news can run hundreds or thousands of dollars each. And just getting your TV commercial produced can take a full crew that may not be able to work with you for weeks to come.
Much of this is changing as cable TV goes digital, providing hundreds more channels in town after town. Cable TV is selling commercials, lots of commercials, and they're almost always much cheaper than what you would find on broadcast TV.
Lots of one and two-person production companies are popping up. Some are run out of bedrooms.
Don't immediately figure that these little guys don't know what they're doing. My experience is that many are former TV station and ad agency employees who got tired of the corporate scene and decided to start their own home-based business.
You can save money by planning ahead and keeping your commercial simple.

Continue reading » Comments (39) 29.03.2007. 13:47

How To Trade For Advertising

What do you do when you don't have enough cash to advertise? You trade!

Trading products and services for advertising is one of the hottest marketing topics in business discussions. And for good reason.

Bartering for ads can give the small business person excellent opportunity and value.

Continue reading » Comments (119) 29.03.2007. 13:45

Why to use PNG images in web design

The PNG image file format is not new to the web. It originally developed in the mid-90s as a solution to the shortcomings of the traditional GIF image file format. However, because early browser applications offered only spotty support for the PNG's advanced features, web designers, developers were limited in its use.

One large hurdle in particular faced by PNG's was Microsoft Internet Explorer (IE). Far and away the most popular browser, IE offered particularly poor support for the file format. However, with the release of IE 7 as well as several JavaScript hacks, this has all changed, and PNGs are more popular than ever.

But who cares!? And besides being one letter short of my favorite 1972 video game, what makes a PNG so great? Below, are three reasons why PNGs are the best image format since the Polaroid.



They’re See-Through! (Alpha Transparency):

As compared to the GIF, PNG offers a far less basic form of transparency. With GIFs, a particular color (or colors) is able to be saved as transparent, leaving colors either entirely opaque or transparent. There is no in-between.

PNGs have a distinct advantage in this area. The PNG file format supports "semi-transparent pixels," meaning a PNG can be saved with a soft drop shadow and floated over any background. It can be used as a watermark on a textured or gradiented background. It can even be smoothly faded from fully opaque to transparent, revealing the web page contents beneath.

Summerour.net features a logo which demonstrates this function. The homepage layout called for a logo with a soft drop shadow over a textured background of architectural sketches that regularly change. Using a GIF or JPG would be highly impractical, because every time the image changed, the logo’s background would need to be edited. A PNG, however, is floated over the image with a faded drop shadow, making the task quick, simple and dynamic. PNGs make the look and feel of your page flexible.



They Look Great! (Lossless Compression ):

Every time a JPEG is saved and compressed, it loses some of the original file's information and the image quality degrades. The GIF file format offers lossless compression (so the file can be saved and resaved without losing image quality), but it only supports a limited 256 color palette, making it useless for full-color photography and other such complex images.

PNG offers the best of both worlds. It displays full color photographic images, like the JPEG, but it also supports a managed color palette, like the GIF format. While the PNG will typically have a larger file size than the JPEG for photographic images, it does have a distinct advantage: its compression is lossless, meaning images never degrade in quality or suffer from "compression artifacting" which affects many JPEG images.

The results are crisper, brighter images that will “pop” on your pages unlike ever before.



They’re Self Optimizing! (Gamma Correction ):

Adjusting the brightness and contrast of images to look correct on a wide variety of monitors and operating systems is a common problem facing web designers. This problem is primarily related to different monitor Gamma settings.

Gamma is a method monitors use to distribute their luminance evenly across the display. Unfortunately, different operating systems (in particular the Mac and Windows) use different Gamma settings. So an image that is color-corrected for the Macintosh operating system may look too dark on the Windows operating system and vice-versa.

The PNG file format offers a solution for this problem. The image can be saved with built-in Gamma correction, enabling it to anticipate the operating system's Gamma settings and automatically adjust its brightness and contrast. By using a PNG, designers can simply color-correct the image for their personal operating systems and let the PNG do the rest.

Comments (3) 24.03.2007. 05:23

How to Design Unique Logo

Generally, logo is created from 3 basic elements, which are:

1. Name, referring to words or sound

2. Symbol, referring to shape or visual

3. Color, to emphasize the meaning of the symbol yet has the psychological effect

There are 7 types of logo:

1. Typographic

Logo which consist of word only

e.g.: Sony, Panasonic, Toshiba

2. Geometric Typography

Logo which consist of word (brand) and combined with geometrical shape such as square, circle, elipse.

e.g.: Dupont

3. Initial Letter

Logo which consist of one or more letters as an initial.

e.g.: Hewlett-Packard

4. Pictorial

Just like typographic logo (see no.1), but pictorial logo has stronger character since the typography was designed specially to create or design logo.

e.g.: Hard Rock Café, Coca Cola

5. Associative

Logo or symbol which has a direct associate with the product or main business core.

e.g.: Shell, 20th Century Fox

6. Allusive Logo

Logo that has indirect associate with the product or main business core.

e.g.: Mercedes Benz, Alitalia

7. Abstract

Logo that has an abstract symbol. This kind of logo is usually hard to understand, because the design comes from a very long process. In fact, it’s losing the basic form. Since the logo becomes an allusive/abstract symbol, everybody would have different perceptions about this kind of logo.

Personally, I love an allusive and abstract logo, because logo must be unique, simple and have a strong character. The basic idea could be anything as long as related to the company. It could be the product, main business core, the philosophy, the background, geographic, vision or mission, etc.

If you’re designing logo for fitness and spa center, leave the muscle and fitness equipment kind of image away. Start to think deeper about the purpose of being healthy and fit instead. What people get when they do exercise and spa (regularly)? The answer is “Their bodies will be healthy and so do their souls”. That’s the main purpose of doing fitness and spa, get healthy body and soul equally. It means that you can illustrate this with something equal or balance. The most common symbol to illustrate the balance is a “Ying-Yang” symbol. But you can not use this symbol as it is (that wouldn’t be unique, would it?!). Try to modify and make it related to the fitness/spa field. That would be another challenge for you as a designer…

Comments (1) 24.03.2007. 05:21

How to Start Your Own Blog

No website has the power of a blog when it comes to getting high page ranks and high search engine ranks. Blogging software automatically pings dozens of search engines everytime there is a new post. Automated Google site map plugins also rebuild the sitemap and ping Google each time there is a new post, page or comment. With the power these automated tools, no one should be running a regular web site again. We recommend you convert all of your existing websites to blogs before your competition does. Below are 2 methods for creating your own blog.

Continue reading » Comments (1) 24.03.2007. 04:13

Click Fraud

One of the most popular forms of Internet advertising is pay-per-click (PPC). Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search.

Continue reading » Comments (2) 24.03.2007. 04:06

How to attract advertisers for your site

How to attract advertisers for your site

Continue reading » Comments (2) 24.03.2007. 04:00